Toshiba is Helping Dealers Break into Thermal Printing

As one of the fastest-growing categories in the print industry, thermal printing is already in use by many of your customers. The real question is: are you the one providing it?

Toshiba’s Thermal Launch Package is a complete, dealer-ready program designed to help you expand into thermal with confidence. Specifically, it includes in-person training, sales enablement, showroom materials, and a full suite of Toshiba thermal printers ready to demo and deploy.

If you already lead in print, thermal is your next strategic growth opportunity and Toshiba is here to help you make the most of it.

Why thermal printing makes business sense

The global thermal print market is growing steadily year over year. Millions of labels are printed daily across manufacturing, logistics, healthcare, and retail. A recent audit of Toshiba accounts found tens of thousands of competitive thermal printers already in use—clear proof that demand is strong and widespread.

Your customers already rely on thermal printing. With the right tools and training, you can become their preferred provider.

A smarter way to break into new accounts

Thermal can help you open doors that traditional print alone can’t. If your customer is locked into a managed print contract, thermal gives you a fresh conversation.

Ask how they’re handling label printing. Include thermal in your next proposal. Add Toshiba’s Cost-Per-Label Program to differentiate your offering even further. When you lead with thermal, you’re offering more than equipment—you’re offering value, efficiency, and expertise.

What’s included in the Thermal Launch Package

In-person team training
Your sales reps and service technicians receive hands-on instruction from Toshiba experts. From device positioning to installation, troubleshooting, and consumables education, your team will be ready to support every phase of the customer journey. Ongoing virtual training is also included.

Targeted lead generation
We provide prospect lists in verticals like manufacturing and healthcare and offer expert-led sales training to help your team work those leads effectively. We also show you how to identify thermal opportunity within your existing customer base using tools like FM Audit.

Showroom marketing kit
You’ll receive branded materials to promote your thermal capabilities, including banners, pull-up displays, and window decals—helping you show customers that thermal is part of your core offering.

Ready-to-deploy Toshiba printers
The package includes a hand-picked mix of Toshiba thermal printers which Toshiba optimized for key verticals.. You’ll have devices on hand to demonstrate and deploy as soon as opportunity strikes.

Build long-term revenue and strong customer relationships

Thermal printing delivers more than just an initial hardware sale. With recurring revenue from consumables and service, you can grow both margin and customer retention. Toshiba’s thermal printers integrate seamlessly into your MPS model, and our Cost-Per-Label Program gives you even more flexibility to meet customer needs.

Be ready for what’s next

Toshiba’s Thermal Launch Package gives you everything you need to step confidently into a high-growth market. Whether you’re looking to expand your current offering or enter thermal for the first time, this program helps dealers succeed.

Talk to your Toshiba representative or contact us today to learn more and get started.

Let’s print smarter. Sell bigger. Win together.